Portfolio & Project samples
The materials shared here provide a few insights into the kinds of product and communications challenges I have worked with and also the specific service solutions I have provided for each.
Branding & Identity
Case: Albany Engineered Composites
THE NEEDS:
AEC was transitioning from being a research facility to a larger manufacturing organization. Their executive team needed branding and marketing strategy to build and support their vision. Their product was highly technical and needed marketing materials that would be eye-catching and rich in technical detail.
the Solution:
brand development from the ground up
customer journey and engagement strategy design
Internal brand development and rollout
website design and redesign management
writing and creation of all marketing content and materials
info sheet, interactive tablet, & animation design
brochure development
educational infographics
HR support materials
sales tools, materials, and process management
exhibit booth design and Event management
google analytics & metrics tracking
Graphic Design Services
Unique Fit: This customer came to me because my unique background as a mechanical engineer, writer, and marketing consultant.
Case: Bramble & Brine
THE NEEDS:
Bramble & Brine needed a logo as well as a design for a monthly recipe booklet it wanted to share with its followers.
the Solution:
Branding
copywriting
Graphic Design Services
Case: ANSYS EKM Software Product Launch Support
The needs:
The product manager and organization leadership needed collateral to support this new product launch and sales.
The solution:
Product brand definition
brochure Concept management
info sheet concept management
copywriting for all materials
PowerPoint slide deck development
trade show banner design
Writing & Content
Case: Human Resources Recruiting Materials
The Needs:
Albany Engineered Composites' recruiting team needed materials that explained what the company did in a way that would engage and excite potential recruits.
The solution:
Copywriting
Design Services
infographic design
Case: Writing for National Engineers Week & Bangor Daily News
"Just glancing at the unassuming ATS headquarters when driving by, one might be able to imagine engineers working away on computers at their desks, but would never guess that it houses two engineering research labs, a supercomputer developed under a U.S. Army initiative, a modular test facility for bench testing of rocket propulsion components, and a concrete reinforced propulsion test cell for testing solid propellants in rocket thrusters, nozzles, and boosters and other propulsion systems."
Agricultural and Food Systems Writing
ADAPTING AS A NEW FARMER
how 14 weeks turned a would be vegetable farmer towards working with animals.
SUPPORTING THE LADIES
ONe woman's story of finding her career calling through cheese.
THE GARLIC GRIND
Two women, one business, and a timing issue.
Web & Digital
CASE: Website Design & Content Creation for a composite material engineering & aerospace manufacturing company
Needs:
This client had a single page website and needed a full site to describe the work they do and ramp up sales more effectively. They needed branding, positioning, and messaging support for the effort.
Solution:
clarification of vision, mission, and business goals
market position assessment
website project management (including leadership of design and web teams)
Branding
writing and content creation (Sharepoint, adobe creative suite)
Search Engine Optimization (SEO)
User Experience (UX)/User Interface (UI) Design
analytics (google Analytics)
Unique Fit: This customer had a highly technical product and engineering audience. They approached me in particular because of my uniquely combined background as both a mechanical engineer and marketing consultant. Their content needed to be eye catching - but also rich in technical depth to sell their product successfully.
Case: Interactive Tablet Design
needs:
The customer needed a communications tool to support more technical sales conversations at trade shows and with customers.
solution:
interactive graphics
touchscreen tablet design
graphic design
copywriting
Case: Travel & Food Research Blog Site
Needs:
Needed a clean, simple blog site with MailChimp integration for newsletter management and Instagram alignment.
Solution:
site design & build (Wordpress)
Blog storytelling
copywriting
Newsletter Content Development, Management, & analytics (MailChimp)
Instagram management
Photography for Social Media
Case: Website Content Creation for Business Consultancy
Needs:
In developing website content, this business owner felt the content the organization had created was stiff and stilted and that didn't really capture the company's tone. The owner came to me looking for language and messaging that would represent the brand more effectively.
Solution:
Positioning Coaching
Messaging Coaching
Writing Services
Tagline development
“When I got off the call with my business mentor the other morning, I felt overwhelmed by the website copy project. After working with you, I feel uplifted and optimistic! Many thanks for the time and energy you put into helping me streamline my copy so that it sounds like me and will be effective with my potential clients. ”
Case: resume site development
Needs:
I needed a website to present my skills, background, and portfolio in a clean and organized way - representing how I like to design websites myself.
Solution:
Website Design & Build (Squarespace)
Content & Positioning Development
Portfolio Structuring
Copywriting
Photography & Photo Editing (Adobe Creative Suite)
Information Visualization
Case: Depicting Components of a Communications Strategy
The needs:
Invisionist needed a sales and communications tool that would explain how they help customers develop marketing and sales strategies. They needed a way to talk about the different components of an audience engagement strategy - a communication solution that would make sense and resonate with anyone they talked to.
The Solution:
Graphics Design Services
Infographic Design
Process Diagramming
Copywriting
Case: Albany Engineered Composites - Career Path Diagram
The needs:
AEC's HR team needed a way to tell the high school students where their careers could go at take them at AEC when starting with just a high school degree.
The solution:
infographic design
Graphic design
copywriting
Strategy & BUSINESS DEVELOPMENT
Case: realigning after Internal reorganization
The needs:
A major manufacturing organization in the aerospace industry had reorganized its internal structure. Leadership in one merged division of the organization wanted to provide some kind of event to align everyone towards the division mission and goals, while bringing the team closer together.
The Solution:
internal brand development
design of event series to share information between the merged groups
management and coordination for event series
Case: Nonprofit 5 Year Strategic Growth Plan Facilitation
The Needs:
A membership-based nonprofit wanted to develop a growth-oriented 5 year strategic plan. They needed a plan that took into account programmatic, operational, and fiscal changes needed to support growth.
The solution:
Used interview and survey data from membership audience to gather input
FACILITATED CONVERSATION WITH board and volunteer committees to develop operating areas and goals
Developed operational and financial goals and vision that targeted broad and complex needs of membership
PROVIDED content creation and design for final plan
“Marty developed new and effective marketing programs that put the Vermont Cheese Council ‘on the map’ and have been recognized for their impact and quality by industry professionals regionally, nationally, and even internationally. The amount and professional quality of her reporting and presentations is superb. She is creative and thoughtful and was able to impact the many aspects of the Council’s mission effectively. I highly recommend working with her. ”
Case: developing a full marketing and sales audience engagement strategy
The needs:
This manufacturing organization had grown using organic methods. As it grew, different legs of the organization started to grow apart in different directions. They needed a branding and customer engagement strategy - and way to communicate that strategy - that would align their marketing, sales, design, manufacturing, and customer service teams.
The solution:
customer journey design and mapping
process diagramming
Coaching
Case: Sarah Scala Consulting - relaunch
The needs:
Sarah needed help with marketing and sales training as she relaunched her organization with a new set of business goals.
The solution:
Sales Pitch Development
Marketing Consulting
Communications Coaching
Sales Coaching
“Fantastic coach and consultant! Marty is always ready to look ahead at the next steps for sales and marketing of my business. Her experience and confidence makes it very easy to trust her to help elevate my company’s marketing and communication strategies. Beyond strategy, I appreciate that she can get into the details, as well. Her ability to put what I do into concise words that really connect with my audience and bring my personality to my website has been priceless! She was able to capture my voice and business positioning to represent not just what I do, but who I am and how I work with people. I find that when I go into a coaching call or meeting with Marty, I may start out feeling overwhelmed by marketing plans and strategies, and after our time together, I feel uplifted, optimistic, and confident about my next steps!! I highly recommend Marty for communications, marketing, social media, and business development.”
Case: coaching for a Solopreneur starting a New Business
The Needs:
As an individual new to consulting, this client was confident about the non-profit services she wanted to sell, but had never sold services before. She needed some help thinking through her own service offerings, pricing, and proposals.
Words this client used to describe herself before coaching: Unsure, daunted by the task at hand.
After: Clearer on direction, more confident about what needed to be done.
The Solution:
Proposal Template Development
Proposal Training
Business Services Pricing Training
Business coaching
Sales coaching
“What was most useful? Help thinking through financial goals and how that relates to pricing and projects. Also sharing ideas on the sales process and proposal templates was a tremendous help. ”