Web & Digital

CASE: Website Design & Content Creation for a composite material engineering & aerospace manufacturing company

Needs:

This client had a single page website and needed a full site to describe the work they do and ramp up sales more effectively. They needed branding, positioning, and messaging support for the effort.

Solution:

  • clarification of vision, mission, and business goals

  • market position assessment

  • website project management (including leadership of design and web teams)

  • Branding

  • writing and content creation (Sharepoint, adobe creative suite)

  • Search Engine Optimization (SEO)

  • User Experience (UX)/User Interface (UI) Design

  • analytics (google Analytics)

Unique Fit: This customer had a highly technical product and engineering audience.  They approached me in particular because of my uniquely combined background as both a mechanical engineer and marketing consultant. Their content needed to be eye catching - but also rich in technical depth to sell their product successfully.

Case: Interactive Tablet Design

needs:

The customer needed a communications tool to support more technical sales conversations at trade shows and with customers.

solution:

  • interactive graphics

  • touchscreen tablet design

  • graphic design

  • copywriting

Case: Travel & Food Research Blog Site

Needs:

Needed a clean, simple blog site with MailChimp integration for newsletter management and Instagram alignment.

Solution:

  • site design & build (Wordpress)

  • Blog storytelling

  • copywriting

  • Newsletter Content Development, Management, & analytics (MailChimp)

  • Instagram management

  • Photography for Social Media

Case:  Website Content Creation for Business Consultancy

Needs:

In developing website content, this business owner felt the content the organization had created was stiff and stilted and that didn't really capture the company's tone.  The owner came to me looking for language and messaging that would represent the brand more effectively.

Solution:

  • Positioning Coaching

  • Messaging Coaching

  • Writing Services

  • Tagline development

“When I got off the call with my business mentor the other morning, I felt overwhelmed by the website copy project. After working with you, I feel uplifted and optimistic! Many thanks for the time and energy you put into helping me streamline my copy so that it sounds like me and will be effective with my potential clients. ”

Case: resume site development

Needs:

I needed a website to present my skills, background, and portfolio in a clean and organized way - representing how I like to design websites myself.

Solution:

  • Website Design & Build (Squarespace)

  • Content & Positioning Development

  • Portfolio Structuring

  • Copywriting

  • Photography & Photo Editing (Adobe Creative Suite)