Branding & Identity


Case: Albany Engineered Composites

THE NEEDS:

AEC was transitioning from being a research facility to a larger manufacturing organization. Their executive team needed branding and marketing strategy to build and support their vision. Their product was highly technical and needed marketing materials that would be eye-catching and rich in technical detail.

the Solution:

  • brand development from the ground up

  • customer journey and engagement strategy design

  • Internal brand development and rollout

  • website design and redesign management

  • writing and creation of all marketing content and materials

  • info sheet, interactive tablet, & animation design

  • brochure development

  • educational infographics

  • HR support materials

  • sales tools, materials, and process management

  • exhibit booth design and Event management

  • google analytics & metrics tracking

  • Graphic Design Services

Unique Fit: This customer came to me because my unique background as a mechanical engineer, writer, and marketing consultant.


Case: Bramble & Brine

THE NEEDS:

Bramble & Brine needed a logo as well as a design for a monthly recipe booklet it wanted to share with its followers.

the Solution:

  • Branding

  • copywriting

  • Graphic Design Services


Case: ANSYS EKM Software Product Launch Support

The needs:

The product manager and organization leadership needed collateral to support this new product launch and sales.

The solution:

  • Product brand definition

  • brochure Concept management

  • info sheet concept management

  • copywriting for all materials

  • PowerPoint slide deck development

  • trade show banner design