Strategy & BUSINESS DEVELOPMENT
Case: realigning after Internal reorganization
The needs:
A major manufacturing organization in the aerospace industry had reorganized its internal structure. Leadership in one merged division of the organization wanted to provide some kind of event to align everyone towards the division mission and goals, while bringing the team closer together.
The Solution:
internal brand development
design of event series to share information between the merged groups
management and coordination for event series
Case: Nonprofit 5 Year Strategic Growth Plan Facilitation
The Needs:
A membership-based nonprofit wanted to develop a growth-oriented 5 year strategic plan. They needed a plan that took into account programmatic, operational, and fiscal changes needed to support growth.
The solution:
Used interview and survey data from membership audience to gather input
FACILITATED CONVERSATION WITH board and volunteer committees to develop operating areas and goals
Developed operational and financial goals and vision that targeted broad and complex needs of membership
PROVIDED content creation and design for final plan
“Marty developed new and effective marketing programs that put the Vermont Cheese Council ‘on the map’ and have been recognized for their impact and quality by industry professionals regionally, nationally, and even internationally. The amount and professional quality of her reporting and presentations is superb. She is creative and thoughtful and was able to impact the many aspects of the Council’s mission effectively. I highly recommend working with her. ”
Case: developing a full marketing and sales audience engagement strategy
The needs:
This manufacturing organization had grown using organic methods. As it grew, different legs of the organization started to grow apart in different directions. They needed a branding and customer engagement strategy - and way to communicate that strategy - that would align their marketing, sales, design, manufacturing, and customer service teams.
The solution:
customer journey design and mapping
process diagramming